Experiential Signage Solutions
All-In-One Experiential Signage Solutions
Presence Sensing
Presence sensing offers clear benefits to almost any digital signage installation. It facilitates spot-on content delivery by starting a new video when a person approaches the screen. As a result, the attention, awareness and engagement of the customer is increased. Overall, a presence sensing application boosts the impact of your digital signage by showing the right content at the right time.
In comparison with the overall costs of a digital signage installation, adding presence sensing is almost neglectable, but the added value is significant. In short: low cost, high value.
In combination with Data Analytics solutions, the data collected from presence sensing is highly valuable in measuring the performance and ROI of your digital signage installation.
What it does
Show calm, branded content when nobody is in front of screen. This keeps the environment for the visitor relaxed and pleasant.
Start the promotional content as soon as a person steps in front of the screen. For example:
Introduction of new credit cards
Mortgage highlights
Saving accounts with high interest
Benefits
Spot on content delivery upon approach
Guarantees your audience sees your story from the beginning, step by step.
Highly suitable for data collection such as traffic and dwell time
Lift & Learn
Lift & Learn applications are typically applied in retail environments. They facilitate consistent storytelling by starting a product video when a customer lifts a product. As a result, the engagement and product understanding of the customer is increased. Overall, a Lift & Learn application is a memorable brand experience that creates a connection between the product and the customer.
Well-executed Lift & Learn applications can generate a sales uplift between 15-30%. It also allows for implementation of effective sales methods such as cross-selling and endless-aisle applications.
In combination with Data Analytics solutions, the data collected from a Lift & Learn application is highly valuable in measuring the performance and ROI of a retail installation.
What it does
Show brand -or category content when no product is lifted
When a person approaches, show a call-to-action to lift a product
Provide detailed product info and specfications when a product is lifted
Match the LED lighting with the colors of the selected product
Benefits
Increase engagement and product understanding
Proven sales uplift, typically between 15-30%
Option for active cross-selling
Highly suitable for data collection such as # of lifts and engagement time
Storytelling
Telling a story in an effective and engaging way requires adaptation to your audience. For example, showing content in the preferred language of the viewer, or adjusting the phrasing and information for kids vs adults, drastically increases the attention of your audience and the intensity in which your story is memorized.
NFC sensors offer an effortless way for the customer to personalize the content. Simply by tapping a NFC item (such as wristband or card) on the NFC panel, content can be started according to the preferences stored on the NFC device.
Whether you want to improve the visitor journey in a museum, or increase the brand engagement to a new level, personalized storytelling is a vital element in your digital signage offering.
What it does
A welcome station at the entrance of the venue allows visitors to enter information and preferences such as their name, age group and language. This information is stored on a NFC card or NFC wristband.
Throughout the venue, info screens show calm, branded content to give the venue a uniform design.
When a visitor taps their NFC wristband or card at an info point, new content starts which matches their preferences, for example their preferred language.
When the content provides information about a specific topic, related physical objects near the screen are highlighted with LED lighting.
Benefits
No one-size-fits-all customer journey
Adapt to the preferences of your unique visitors
Increased audience engagement
Bridge the gap between the physical objects on display and the physical content on your screens
Approach & Learn
Approach & Learn applications are typically applied in retail environments as an alternative for Lift & Learn applications, in scenarios where the merchandize can’t be lifted. They facilitate consistent storytelling by starting a product video when a customer approaches a product. As a result, the engagement and product understanding of the customer is increased. Overall, Approach & Learn is a memorable brand experience that creates a connection between the product and the customer.
Well-executed Approach & Learn applications can generate a significant sales uplift and it allows for implementation of effective sales methods such as cross-selling and endless-aisle applications.
In combination with Data Analytics solutions, the data collected from Approach & Learn applications is highly valuable in measuring the performance and ROI of a retail setup.
What it does
Show brand -or category content when no person is near the product
When a person approaches, start a new video that shows detailed product info
Simulteneously, active LED spotlights to highlight the product on display
Optionally, add suggestions for matching products to increase cross-selling
Benefits
Alternative for Lift & Learn in scenarios where the product can’t be lifted
Increase engagement and product understanding
Option for active cross-selling
Highly suitable for data collection such as # of lifts and engagement time
Interactive Surfaces
Interactive surfaces can be applied in retail environments as an alternative for Lift & Learn applications. They facilitate consistent storytelling by starting a product video when a customer reaches for a product. As a result, the engagement and product understanding of the customer is increased. Overall, interactive surfaces facilitate memorable brand experiences that create a connection between the product and the customer.
Well-executed applications can generate a significant sales uplift and it allows for implementation of effective sales methods such as cross-selling and endless-aisle applications.
In combination with Data Analytics solutions, the data collected from Approach & Learn applications is highly valuable in measuring the performance and ROI of a retail setup.
What it does
Show brand -or category content when no product is lifted
When a person reaches for a product, trigger a new video that shows product info and specfications.
Benefits
Alternative for Lift & Learn applications
Increase engagement and product understanding
Option for active cross-selling
Highly suitable for data collection such as # of lifts and engagement time
Endless Aisle
Endless Aisle applications offer the possibility to place click-and-collect orders while browsing through physical collections. This becomes an intuitive experience when paired with sensors. Each time an item is lifted, the screens show the available options to the shopper, such as available sizes, alternative colors or inventory levels.
Well-executed Endless Aisle applications can generate a significant overall sales uplift for a omnichannel brand or store, as it prevents missed sales due to items not being in stock. It also allows for implementation of effective sales methods such as cross-selling.
In combination with Data Analytics solutions, the data collected from Endless Aisle applications is highly valuable in optimizing both instore and online offering.
What it does
Show brand -or category content when no product is lifted
Provide detailed product info and specfications when a product is lifted
Actively show options such as available sizes, alternative colors, inventory levels and delivery options
Benefits
Increase engagement and product understanding
Proven sales uplift, typically between 15-30%
Prevents missed sales due to items not being in stock.
Option for active cross-selling
Highly suitable for data collection to optimize instore and online offering.
We can turn a screen with looping video into an interactive screen, starting the video when someone is at a certain distance of the screen.
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Delivery upon approach - no more looping videos
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Increased attention and engagement of your audience
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Highly suitable for data collection such as traffic and dwell time
High-quality digital displays of any size and resolution for retail, commercial and public sector spaces
The most versatile and powerful digital displays available
Each display offers the option to integrate any of the top commercial operating systems, including: BrightSign, Windows, Chrome OS, Linux (all powered by Intel) and Android.
These operating systems support virtually every CMS for content creation.
